The magnetism of the “middle land”

Since it was first settled by the Celts around the year 600 BC, Milan has been a focal point for tales, buildings, artistry and an endless stream of talent entering and departing from the city. The capital of the region of Lombardy, with a population of 1.3 million people, Milan is Italy’s largest industrial city, with a wide variety of active sectors. It is a magnet for designers, artists, photographers and models, overflowing with life and movement, whose name comes from its location, the Mediolanum or “middle land”.  Its permanently flourishing economy has made Milan a popular choice for artists and celebrities throughout history, as a result of which its most characteristic features are its architecture and keen sense of fashion.

This passionate city has an ancient centre full of buildings and structures of great interest to tourists, such as the Scala (the largest opera house in the world), the Duomo (one of the oldest cathedrals in the world) or the Galleria Vittorio Emanuele (one of the world’s oldest shopping malls), historic buildings compensated by modern structures and soaring glass and metal skyscrapers, crowned by the 127-metre Pirelli Tower.

The city of Leonardo da Vinci or the architect Donato Bramante includes buildings containing works    such as Michelangelo’s “The Last Supper”, while its strongly visual taste has led it to being considered as the “city of glamour” due to its love of fashion. Milan Fashion Week was held in the city this February, one of the most important international events in the sector and a regular showcase where designers such as Armani, Gucci or Versace feel very much at home.

Thanks to all of these different facets, the city’s magic lies in its combination of history and tradition with the very latest, cutting-edge trends, the home of great designers, architects and artists who give the city a dynamic, cosmopolitan feel. A city that attracts and seduces us, an essential destination on the calendar.