We received a great attendance of international professionals at Cersaie last week, who came to discover all our new releases, presented with the Slogan “Into the materia”. This slogan sums up Inalco´s major new project that combines cutting-edge technology and skilful craftmanship, aimed at the creation of simply superlative products. By opening a new space for experimentation, combining and fusing the materials and elements available in nature (Water, Earth, Fire and Air), new and improved products are born, conveying the simple beauty of nature and providing a timeless warmth to the decoration of spaces.
This year we designed a huge open space that showed all the new releases in a very stylish way from any point of view. The main square space was modulated into several smaller cubes of 3×3 sqm that were used as separate ambients to highlight the extra-large formats of all the new porcelain collections we were presenting in this italian exhibition. Every new Slimmker slim porcelain tile collection in the stand was shown in 1500×3000 mm and 1500x1500mm formats on floors and in a 1000x3000mm format for wall coating. This conceptual presentation perfectly allowed professionals to enjoy all the novelties in a easy way, as they only had to walk through the stand to discover the trendy design of every collection, and feel and touch their different textures and reliefs.
And we needed a tremendous stand indeed, as we were launching 8 new Slimmker slim porcelain tile collections, also introducing the new large 1000x2500mm format, and 5 new iTOPKer solutions collections of 12mm-thick porcelain slabs in extra large 1500x3200mm format mainly conceived for use as countertops.
In our next articles, we´ll focus on all these new collections in greater detail, but today, in case you missed the italian Trade Fair, we show you our brand-new presentation, including some cool details that convey the design and aesthetic of the new collections.